Posted by: danielrashke | January 4, 2019

Where There’s a Wish, There’s a Way

As if the honor of being named a 2019 Executive of the Year by Madison’s In Business magazine wasn’t enough, I recently had the opportunity to contribute to the article, “Madison’s execs wish big for 2019.” Kudos to In Business for encouraging business leaders to think beyond resolutions—which are so often forgotten—to instead focus on actionable goals to improve our organizations and our community.

My three wishes focus on the concentric circles of TASC, Dane County (the local community where our office is headquartered), and the community at large. Here I’ll expand upon the ideas noted in the In Business article.

    1. Improve the health, wealth and well-being of our customers, employees and community
      TASC lives this mission every year, but in 2019 we’ll do it bigger and better. We’re bringing to market a new technology system that will help our customers work smarter and faster. I’m not exaggerating when I say this upgrade will disrupt the benefits administration industry. Like so many others, the benefits industry has evolved in silos, fragmented by government policies, regulations and laws. TASC has designed a way to simplify unnecessary complexities. We’re excited to roll out this new model so we can all work smarter, easier and more connected.
    2. Schmidt Futures backing for We Care for Dane Kids
      Three Dane County initiatives have advanced to the final round of a challenge issued by Schmidt Futures with the lofty goal to increase the net income of 10,000 middle class households by 10% by 2020. The We Care for Dane Kids team (including Wisconsin Early Childhood Education, the University of Wisconsin, the City of Madison and others) proposed a comprehensive suite of investments into the child care system. TASC is championing a component that would boost tax savings for parents and employers, and we’ve recruited a few other Madison-area employers to show their support. As much as we’d like to see We Care for Dane Kids win the competition, we believe that any of the three initiatives will have a significant social and economic impact on our community.
    3. Legislative action on the Everyday Philanthropist Act
      Through The Greater Give, I’ll continue supporting The Everyday Philanthropist Act, a bipartisan bill that aims to democratize giving for all. Regular readers will recall that this bill was introduced in the House of Representatives in 2018. It will have to be reintroduced to the 116th Congress, whether as an independent idea or tucked into another bill. Additionally, we’re optimistic that a companion bill will be introduced in the Senate. Given the legislation’s broad bipartisan appeal and support, we’re looking forward to the implementation of pre-tax giving that will benefit working Americans, employers and charities across the nation.

As we embark on the new year, I’m inspired by the many opportunities ahead, here in Madison and beyond. Now it’s time to dig in and make these wishes come true.


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