Posted by: brucestein | January 24, 2013

Being Social

It is talked about constantly. Whether it’s Facebook, Twitter, LinkedIn, YouTube, or whatever the latest platform is, social media has taken on a life of its own and is something all businesses must come to terms with. TASC is rethinking our social media initiative and frankly, the options are mind boggling. There are just as many platforms as there are concerns when considering a Business-to-Business (B2B) social media strategy.

Common sense would dictate that you need a presence on Facebook, with its billions of users. But how many Facebookers are really interested in your services? And how do you get your message to rise above the mountain of animal pictures, self-portraits, and political rants?

Twitter allows you to build a following that is interested in your message, but experts say to be effective on Twitter you need to tweet at least two to three times a day. One report states that the shelf life of the average tweet is just three minutes. Wow! Keeping up with that pace could quickly overwhelm any marketing team.

LinkedIn shows some promise, particularly for B2B companies. You can connect with other professionals, join industry specific groups, and easily present your company attributes. Our Human Resources (HR) Department effectively uses its TASC Recruiter page to locate potential employees. I also maintain a LinkedIn page; if you like, send me a connection request. You should notice more activity on my page soon.

TASC has jumped into YouTube over the last few years. Our TASC Vision channel (www.youtube.com/tascvision) features 51 videos, has 40 subscribers, and has received more than 60,000 views. We will continue to post new videos regularly. I strongly urge you to subscribe to TASC Vision; you never know what you might see!


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